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Daily pulse
Two products are stuck on handoff. Miracle Balm has waited 3 days on Kai's foundation sign-off; ThermaFlow 2 days on Marios's advertorial. One live product is past its kill window: ClearScope is 4 days live at 1.4 ROAS and below break-even margin — it should likely be killed today. Wednesday's launch (Tether relaunch into a validated avatar) is on track. The single most useful move this morning is clearing the two handoffs so nothing slips before Wednesday.
Live products
2
ClearScope · NasalEase
In production
5
2 stuck on handoff
Revenue · 7d
£18,420
+12% vs prior 7d
Contribution · 7d
£4,110
22% net margin
Avatars validated
7
1 new this week
This week's launches
Wed + Sun cadence
Tether relaunch · new ads
Queued for Wednesday
C
ThermaFlow new product · first test
Stuck — advertorial 2d
M
Miracle Balm new product · foundation
Stuck — sign-off 3d
K
Activity feed
Today
M
Marios moved ThermaFlow to advertorial copy
2h ago Pipeline
⚡
ClearScope flagged: 4d live, below break-even
3h ago Signal
S
Shopify synced 14 new orders overnight
6h ago Shopify
M
Meta spend pulled: £2,140 across 3 campaigns
1d ago Meta
BETA This is a prototype — all data shown is placeholder, not live.
Product pipeline
3 questions: What's stuck and on whom? · What should be killed? · What launches Wednesday?
Strategy2
Owner · Kai
Miracle Balm
Documentation
K3d in task
▲ stuck
Lumina
Documentation
K1d in task
Advertorial1
Owner · Kai
ThermaFlow
Advertorial copy
K2d in task
▲ stuck
Native Ads0
Owner · Marios
Nothing in native ad production
Product Page1
Owner · Clifford
Revella
PDP copy
C1d in task
Signal3
Owner · Clifford
Tether
Launch queued · Wed
Crelaunch
★ validated avatar
ClearScope
Signal · ROAS 1.4
C4d live
☠ past kill window
NasalEase
Signal · ROAS 2.8
C2d live
◉ watching
Resolved1
Closed this week
Aurora
Killed · weak angle
C5 Jun
✕ killed
BETA Prototype — seed data only. 0 of 3 connectors live — every number is fictional until a data source is wired.
← Back to pipeline
ClearScope
Live · signal
Live 4 days
Recommended Next Step
—
—
Stage Tracker
0 / 0
🔒 Launch unlocks once all previous tasks are complete
Files
—
Angle performance
Spend + ROAS · drives the relaunch call
Funnel
Numbers in?
Activity
Auto · system milestones
Notes
Manual · context the team adds
Competitor references
What we're modelling
Angles planned
To test at launch
BETA Prototype — seed data only. 0 of 3 connectors live — every number is fictional until a data source is wired.
Products
The whole book at a glance — live, in production, resolved. Search, filter, and sort; click any row for its full journey.
AllLiveIn productionKilled
Product ▾
Created ▾
Current task ▾
Status ▾
Live ROAS ▾
Margin / order ▾
Profit
Not "what has the highest ROAS" — what makes the most money.
Profit intelligence
Today / 7d / 30d / YTD revenue, spend, and true contribution after COGS, shipping, fees and software. The MVP starts with contribution margin per order (already shown on each product) and grows from there.
Asset library
Not a folder of ads — a growing intelligence engine. Why winners won, what's reusable.
Winning asset library
Searchable winners and losers tagged by hook, angle, emotional world and visual structure — linked to the Drive files. Most valuable once it's full, so we'll seed it from launches as they resolve.
Avatars
The asset that compounds — validated avatars feed the next build.
BETA Prototype — seed data only. 0 of 3 connectors live — every number is fictional until a data source is wired.
← Back to avatars
Avatar
—
—
Weekly call
Talking points that generate themselves from what the system already knows.
Auto-generated agenda
What's stuck, what to kill, what got validated, what launches next — pulled straight from the pipeline so the three of you walk into the call with the agenda already written.
Notifications
Outbound messages sent to the team. The system, not Kai, announces what needs doing.
Data & Connections
Where the operating system's numbers come from. Every connector below is in preview — the backend integration that pulls real data is a separate build.
Connect
Preview · This is what the connection flow will look like when the backend is built.
Add product
Enters as a new product in production · stage 1 · owned by Kai
Basics
Competitors
+ Add another competitor
Strategy
Foundation documents
Extra documents
+ Add extra document
Prototype · saved for this session only
Kill product
— · logged as intelligence for future builds
Reason for kill *
What we learned
This kill will appear in the weekly call as intelligence
Edit Asset
—
—
—
Relaunch Brief
— · capture what worked, plan what's next
1
Winning Angle
The angle we're relaunching into
2
Best Native Ad Image
Marios uses this to create the next round of variants
3
Best Native Ad Hook
The copy that pulled hardest
4
Best Advertorial
Which long-form held attention longest
5
Product Page — What Converted
Headline, hero image, social proof, offer — what pulled?
6
Optimization Plan
What we'll create for this round
7
Brief for the Team
One paragraph — direction, lessons, anything the team should know
8
Notifications
These messages will be sent the moment you submit
Submitting queues new tasks across the team
Notification settings
Per person · per notification type · how each person gets pinged
Modes:Instant sends the moment a notification fires. Digest bundles into a single end-of-day summary. Mute sends nothing — the person sees it only by opening the system.